The VinylGame is a computer game from Vinyl 2010, which challenges players to manage a virtual PVC industry in a sustainable way. Players of the VinylGame are challenged by the daily socio-economic and environmental decisions involved in running their own PVC business.

Whilst fun to play, the choices made in how the company is run illustrate the challenges of balancing economic growth with sustainable development. Within the game, the consequences of playing purely for economic growth without regarding production safety, environmental consequences or issues such as post-use recycling quickly become apparent as the virtual society may opt to respond and take actions and trade unions may vote to go on strike.

In October 2008, the VinylGame was awarded the Italian prize ‘Premio Aretê 2008' for responsible communication in the videogames category by a panel of judges chaired by the Italian Minister of Environment Stefania Prestigiacomo.

The VinylGame is available in five languages. www.vinylgame.com