Building on the achievements and the awareness of the importance of sustainable development and social responsibility, the Vinyl 2010 Board, together with the four associations represented in Vinyl 2010, has decided to move forward with a new ten-year Voluntary Programme under the name of VinylPlus.
The new initiative will be based on the following basic principles:
- Voluntary action
- Measurable targets and deadlines
- Continuous improvement – to always accept that the journey to sustainability requires constant evaluation and learning along the way
- Collaboration – ways of working together within the industry to find solutions that no single player can implement, and reaching out to a much broader stakeholder group
- Transparency – opening-up, sharing and recognizing of the gap between where we are now and where we aim to be
- Scientific rigour and research – make sure that technologies, processes and materials are assessed according to strong credible and scientific sustainability principles
- Dialogue – create more debate/interaction with external contacts and those who have something to say about PVC, and be open to listening and learning from others in a positive and receptive manner
- Responsibility – no one is going to secure a place for PVC in the sustainable future other than the industry itself
- Seeking business prosperity – we need businesses involved in the production and sales of PVC to be successful – that means making an acceptable return on investment, and being competitive at the same time as seeking the route to sustainable development
- Priority to sustainability innovation – research, design and innovation should have no goal other than improving the sustainability potential of PVC including its market competitiveness, as well as replacing components, materials and practices that do not make sense in terms of sustainability.
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