Vinyl 2010 participated in Green Week 2008 with an information stand where the Vinylgame was used to better explain Vinyl 2010 and its challenges for sustainability to EU opinion formers. During the course of the annual four-day environmentally- focused event, the game proved popular with participants from across Europe. Players, including members of the media and EU policy-makers - both young and old - were eager to compete to see who could run the most profitable and sustainable industry with daily high scores being

shown on a scoreboard on the stand.